Story Maps are an application within ArcGIS Online which allows you to integrate web maps with text, images, and other multimedia content.
Story Maps allow you to:
- Put your web maps in context
- Compare web maps and data sets
- Experiment!
This tutorial is designed as a brief introduction to the capabilities of ArcGIS Story Maps.
Ryan Mattke, Map and Geospatial Information Librarian, University of Minnesota (matt0089@umn.edu)
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Except where otherwise noted, content in this tutorial is licensed under a Creative Commons Attribution 4.0 International license.
Story Maps are an application within ArcGIS Online which allows you to integrate web maps with text, images, and other multimedia content.
Story Maps allow you to:

The first step is to log on to ArcGIS Online, go to your Content section, and click Create then Story Maps.

Give your story a title and a subtitle and/or an introduction.
Add cover image or video (upper right).
Click the “+” symbol to add content to the story map.

Be sure to take advantage of the options (at the bottom/end of the story map) to add credits and content attribution.
Basic options for content:
Text ‒ Options include heading, subheading, paragraph, large paragraph, bulleted list, numbered list, and quote
Button ‒ To highlight a link with text
Separator ‒ Insert a horizontal line

Media options for content:
Map ‒ Insert a web map or web app from ArcGIS Online
Image ‒ Upload or link to a jpg, png, gif, or svg file
Image Gallery ‒ Insert a gallery of up to 12 images
Video ‒ Upload or link to video content
Audio ‒ Upload or link to audio content
Embed ‒ Embed using iframe code or a web url; this could be a website, or even another story map
Swipe ‒ Compare two web maps or images

Once you have the basics down, try something a little more fancy… Immersive options for content:
Slideshow ‒ Full screen, media-focused layout
Sidecar ‒ Stationary text/media panel with a scrolling narrative panel that can include web maps
Map tour ‒ Showcase a set of locations

Example Story Map from the Big Ten Academic Alliance Geospatial Data Project with the following features:
Compare maps
Embedded web map
Compare images